Change Lives Make Money:
The Podcast For Online Trainers

EPISODE 475 - Marketing 101: Scarcity, Exclusivity and Limitation

So, you’re an online fitness coach. Your goal is to sign more clients, make more money, and change more lives.


 But some of you are running into situations where prospects are saying they want to commit, but then they back out at the last minute.


Today what I’m going to talk about is an idea that will change the way you market and sell your online fitness business. 


The basic premise is that all marketing needs some level of scarcity, exclusivity, and limitation. Because given the option to act now or act later, most prospects are going to act later. 


The problem with that is that oftentimes “later” turns into “never.” 


This needs to be at the forefront of our minds when we’re developing our sales and marketing strategy. 


So, I’m going to give you some practical ways to use scarcity in your marketing.


One of the ways to use scarcity in your marketing and your sales calls is to have a specific deadline that is apparent.


For example, when you’re setting up a new fitness challenge post something like, “I’m starting a new fitness challenge. Only a limited number of spots are available. Applications close September 1 at 5:00 p.m.”


As the deadline approaches you can email all the people who were interested:  “Hey! Applications close in 30 minutes!”

I’ve Been There. I’ve Done That. Now Learn with Me.


I know all the ins and outs of online fitness coaching. I’ve made mistakes and I’ve had successes. But I’ve never given up. That’s how I was able to open my own gym and start an online coaching business that has not only brought me success, but also benefited over 600 other online fitness coaches.


I love to share my knowledge. So, when you work with me, you learn with me.


I’m ready to help you shed those 9-5 shackles and enjoy the freedom, satisfaction, and yes, money, you’ll get from being an online fitness coach.


If you got value from this podcast and would like to work closely with me and my team to scale your fitness business and learn how to go online, go to my Instagram account @bmarkfit and DM me with the words “Change Lives.” We can start a conversation about our amazing Online Trainer Escape Plan, that allows you to make $10,000 plus a month by helping people transform their lives through health and fitness.


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I’ve always felt a successful business is built on two pillars:  Persistence and Communication.

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Have the best day of your entire life!